To paraphrase the famous slogan “Power is nothing without control”, one might say that a brand is nothing without its DNA. If this is true for creative sectors from fashion to design, it is even more so in the world of yachting. Here, a shipyard’s
Dutch Design is an Amsterdam-based marine innovation studio founded by seasoned yachtsman and serial entrepreneur Scott Blum. Working from a historic canal house reimagined around Japanese minimalism, the studio pairs Blum’s vision with the craft of award-winning Dutch naval designer Bernd Weel to rethink what
Whilst research is the starting point, Challenger Pro represents its culmination. However, reducing this project to a simple range of paints would be limiting. In reality, Challenger Pro was created to address a much broader need: to complete a system. For years, Boero Yacht Coatings
There are companies that cherish the past. And there are others that use it as a starting point. Boero undoubtedly belongs to the latter category. Founded in 1831, it is one of around two hundred Italian companies that can boast almost two centuries of activity.
First in steel and first of the new Custom line. Amer Yachts announces a milestone in the history of luxury yachting: the Amer 42 Explorer Even Further, the shipyard’s first steel vessel and the founding model of its new custom steel production line, is a
Great stories almost always begin by chance. Vilebrequin’s story began in the summer of 1971, at a table in the historic Sénéquier, overlooking the harbour of Saint-Tropez. As he watched the comings and goings of boats, photographers, actors and holidaymakers, Fred Prysquel picked up a
A new benchmark for superyachts has emerged from the partnership between DOC Yacht Services, A4 Yachts, and their associates, Worldmarine Collection and Riviera Luxury. They have inaugurated a new superyacht service hub at the ultra-modern Cala del Forte marina in Ventimiglia, designed to cater to
54 metres of extraordinary beauty and a masterpiece of elegance and majesty that elevates the style of the world’s most famous shipyard to a new level: Riva 54Metri is the largest Riva ever built. The result of a meticulous design process, this superyacht reimagines the
The Amerigo Vespucci, which set sail from Genoa on 9 May, has crossed the Atlantic Ocean and reached the east coast of the United States for the new chapter of the Amerigo Vespucci World Tour – North America Campaign 2026, through which it continues to
How do you design what you cannot see? With its executive course in Olfactive Design and the Master’s in Designing Atmospheres, POLI.design answers this question and opens a new chapter in design education: that of the invisible qualities of space. For years, spatial design has
