On board a yacht, the finest technology is the kind that never announces itself. It does not take centre stage, does not interrupt the continuity of the materials, does not ask for attention: it reveals itself only when needed, in the form of sound. This is the philosophy behind the collaboration between Videoworks, the leading integrator of onboard systems, and Bang & Olufsen, now arriving aboard Ferretti Group‘s Custom Line yachts with installations conceived not as technological additions, but as part of the spatial narrative of the interiors.
The project involves two recent models from the brand’s made-to-measure range: the Custom Line 50 and the Custom Line Navetta 38. Two vessels of different size and character, united by a single principle: sound as an element of architecture, not an accessory.
Two yachts, two characters
The Custom Line 50 is the brand’s first 50-metre superyacht built entirely in aluminium, with a displacement hull under 500 GT. Measuring 49.90 metres in length with a beam of 9.60, she extends across four decks and introduces solutions unprecedented in her segment, such as the owner’s suite forward on the upper deck — reserved exclusively for the owner — and the beach club with infinity pool integrated into the main deck, a convivial space of 120 square metres in direct contact with the water. The project was finalised in September 2024, with exterior design by Filippo Salvetti and architecture and interiors by ACPV Architects Antonio Citterio Patricia Viel.
The Custom Line Navetta 38, meanwhile, is a made-to-measure displacement vessel of 38.76 metres with a beam of 8 and a gross tonnage of 299 GT, heir to the successful Navetta 37 and the latest interpreter of the yard’s long-range tradition. Several units were delivered over the course of 2024, including M/Y Telli, launched in January and delivered in April.
On each yacht, the technological configuration followed the character of the boat and the wishes of her owner. On the Custom Line 50 in particular, the owner requested a specific customisation of the AV/IT system in the upper-deck lounge: a bespoke enhancement designed to elevate both the acoustic performance and the atmosphere of one of the most convivial spaces on board.
Integration as a discipline
The role of Videoworks, a certified Bang & Olufsen partner, goes well beyond installation. The Ancona-based company handled the full integration of the Danish products into the yachts’ AV/IT ecosystems — complex, multi-room systems that must operate seamlessly — while preserving the aesthetic purity of the interiors. It is here that the collaboration between the two companies finds its raison d’être: the flexibility of Bang & Olufsen’s systems meets Videoworks’ ability to bring them into dialogue with naval architecture.
The installations speak for themselves. On the Navetta 38, a Beosound Theatre soundbar paired with a Beolab 19 subwoofer; on the Custom Line 50, Beolab 28 loudspeakers and a 77-inch Beovision Harmony television. Each product was selected not only for its acoustic capabilities, but for its aptitude to sit within the architectural context of the main living areas — the spaces where guests relax, socialise and enjoy onboard entertainment, and where sound quality and visual presence matter in equal measure.
When sound becomes furniture
The decisive step took place upstream, in the dialogue with the yard’s architects. The Bang & Olufsen products were customised in close collaboration with Ferretti Group’s design teams, particularly in terms of finishes and colour configurations, thanks to the Danish house’s advanced configurator, which allows each installation to be tailored to the design vision of the individual vessel. The result is a continuous dialogue with the palette and materials of the interiors: aboard Telli, for instance, the front grille of the audio system echoes the grooves of the three-dimensional oak ceiling, dissolving the boundary between technology and joinery.
It is the meeting of two schools of excellence that share the same idea of luxury: the Danish design heritage of sculptural forms and acoustic rigour, and the Italian building culture of Ferretti Group, with its elegant proportions and high-end materials. The installations are not perceived as technological additions but contribute to the yacht’s design identity: objects that are at once instruments and design statements.
Beyond the visual elegance lies the substance: precision acoustic engineering that delivers clarity, depth and balance, together with advanced connectivity and streaming capabilities that create an audio-visual environment in which technology operates discreetly. Music, films, content in every corner of the boat — with nothing, to the eye, to reveal it. Which is, at sea, the truest definition of luxury.
