The partnership between Jaguar Land Rover Italia and the Ferretti Group is not new. It began in 2019 and is based on shared values, affinities and objectives, marking the start of a collaboration that has allowed both brands to share and enhance their philosophies.
Today, this relationship continues and is strengthened thanks to the renewed agreement signed with Riva (part of the Ferretti Group) by Range Rover (a Land Rover brand), which is celebrating its 55th anniversary this year. “The two companies share a deep commitment to timeless design, craftsmanship and tradition, a common narrative of leadership and luxury. And both believe strongly in what defines contemporary luxury. – explains Brian Fousse, Brand Director Jaguar Land Rover Europe – The two companies have built their reputations on creating bespoke, high-performance products that seamlessly blend innovation and heritage. This collaboration reflects a shared vision: to deliver refined and exciting moments that appeal to those who appreciate understated luxury, technical excellence and a distinctive lifestyle. Whether on land or at sea, Range Rover and Riva are examples of style, precision engineering and a passion for beauty and performance.”
The agreement also translates into innovative design and technology projects. This partnership demonstrates how two brands can join forces to elevate the customer experience, creating a universe of products and services that embody their concept of elegant and adventurous art de vivre. ‘We aim to strengthen the synergy between the automotive and nautical sectors, enhancing our respective distinctive traditions and increasingly involving our admirers: people who are looking not only for products, but also for exclusive moments that highlight the importance of the most select details, the “bespoke” dimension and inspire unique emotions,’ continues Brian Fousse. ‘This alliance celebrates a shared vision of modern luxury, a lifestyle of elegance, freedom and timeless beauty, and represents the continuation of a journey rooted in shared values, which will include joint events and initiatives in the coming months.’
The partnership represents a strategic opportunity for Range Rover, offering it the chance to open up to new market niches. ‘Without a doubt, it allows Range Rover to expand its luxury ecosystem, sharing the Ferretti Group’s values with our automotive history,’ says Brian Fousse. “All this is reflected in a design that is simply timeless. When you look back 55 years at Range Rover, you think: wow, it’s still modern, just like a Riva Aquarama, an aesthetic that will never go out of style. It’s a unique combination.
That’s why the union of two brands allows us to offer a luxury experience that goes beyond the product, one that is more complete and distinctive, capable of strengthening the bond with our customers. Through joint initiatives, we can attract an audience that is passionate about uncompromising quality. This allows us to strengthen our leadership in the modern luxury segment, focusing not only on vehicle performance but also on creating a unique universe. It is a collaboration that enriches us, positioning the brand as a true benchmark for those seeking style and authenticity both on land and at sea.
With Range Rover celebrating its 55th anniversary, the first SUV ever presented in 1970 and now in its fifth generation, Brian Fousse states, ‘It is important to respect the roots, values and heritage that have defined the brand over time, without becoming prisoners of them. It is important to be aware of this heritage, but without letting it hold you back. The challenge is to take the brand into the future, always finding a balance between tradition and innovation. To do this, we focus on continuous innovation in technology, design and materials. For example, today we have completely sustainable interiors, something that was unthinkable 55 years ago. In this process, it is essential to listen to customers, reflect on the reality around us and move forward. It is also important to maintain a connection with a young audience, because the brand must not age with its customers, but continue to be a reference point for new generations. Understanding what young people want and responding to their expectations is what allows the brand to remain strong and relevant, just as Riva is doing.
Marta Gasparini
