There is a moment in the story of Itama Power Circle when the event stops being a rendezvous and becomes a statement of identity: the fleet parade along the Sardinian coast, dozens of white hulls cruising together through the waters of Gallura. It is the image that best captures the meaning of the three days staged in Porto Rotondo from 10 to 12 July: Itama did not organise a product presentation — it put its community on the water.
The gathering, reserved for owners and selected guests, revolved around the Ferretti Group brand’s entire fleet, moored in the Marina di Porto Rotondo and open for visits on board throughout the event. Leading it was the new Itama 70, the 21-metre open styled by Vallicelli Design with interiors by IdeaeItalia, the latest chapter in the renewal of the range: after its world premiere at boot Düsseldorf and the launch of the first hull at Marina di Ravenna, its debut before the audience that matters most — the owners — came in its natural habitat, the Mediterranean.
Choreographed around a community
The logistical and social heart of the event was the Hotel Sporting Porto Rotondo, between poolside aperitifs and the inaugural dinner with live entertainment. And it was the opening evening that delivered the most theatrical moment: the Itama 70 unveiled against the backdrop of the Sardinian sea, with a fireworks display lighting up the bay to officially open the 2026 edition.
The second day shifted the centre of gravity out to sea. The morning fleet parade — a coordinated cruise along the coast, blending performance and elegance — was followed by sunset at Phi Beach, specially styled in the spirit of Itama: a soirée in one of the island’s most iconic locations, poised between nature, music and sophistication.
“The Itama Power Circle was far more than a gathering. It celebrated a community united by one of the purest expressions of freedom on the water and by a brand that embodies an authentic Italian way of living the sea. Seeing so many Itamas cruising together through the crystal-clear waters of Sardinia was a powerful reminder that some brands are not simply owned — they are lived,” said Stassi Anastassov, Chief Executive Officer of Ferretti Group, who added of the new model: “I am convinced it will become the next icon in Itama’s remarkable history, capturing the timeless elegance, craftsmanship and free spirit that have made Itama one of the great names of Italian boating.”
An ecosystem of excellence
Completing the experience was a network of partners united by their pursuit of excellence. Flexjet offered a select group of guests an exclusive flying experience, while Range Rover, the event’s official automotive partner, opened the doors of its Bespoke Studio with the chance to book a test drive. On the food and wine front, Marchesi Antinori accompanied guests with a selection of fine wines and Campari served its signature cocktails. Rounding out the line-up were Dolce&Gabbana, Garmin for the fleet lighting, My Style Bags with personalised gifts, Seabob and Sebago, which opened a pop-up store for the occasion dedicated to the Itama collection, while the Marina di Porto Rotondo hosted the temporary Itama Café terrace.
Founded in 1969 and part of Ferretti Group since 2004, Itama has built its history on the Italian open: agility, power and elegance, and an unfiltered relationship with the sea. Power Circle is that philosophy translated into an experiential format — and confirmation that, for the brand, the product is only where the story begins.
