Missoni unmistakable palette gave an extra splash of colour to the latest edition of Milan Design Week. It could not have been otherwise for someone who has turned colour into his hallmark and stylistic signature. A brand born 70 years ago that has conquered the scene thanks to its ability to break the mould by coining a new concept of style. Merit for a creativity that, within a short time, has become a symbol of elegance not only in haute couture. (Here all our posts about Missoni Home).
Missoni, from catwalks to furniture
Yes, because today Missoni has broadened its perimeter of action and from the catwalks has conquered new territories of expression, starting with furnishings. A space, the latter, where the presence of the Italian griffe has found increasingly fertile ground to unleash its imagination. Confirmation comes from the collection presented at this year’s Fuorisalone. And so the showroom in Via Solferino became the ideal stage on which Missoni wanted to project its own vision in terms of furnishings. In what way?
Alberto Caliri uses unusual colours
Conceived by Alberto Caliri, artistic director of the Missoni Home Collection, with the supervision of Rosita Missoni, the new collection adopts a renewed visual language that focuses on new colours, new signs without forgetting the iconic elements and fabrics. It is precisely the fabric that is the main actor and the heart of the home according to Missoni.
Missoni and the Nastri collection
Among the novelties for 2023, the arrival of the Nastri line stands out. The jacquard processing, developed in six colour variants, creates 3D games and covers multiform seats, cushions and poufs, such as the new Ciambellone and Panettone shapes. The same motif enlivens cashmere plaids, hexagonal Coffee Tables and other accessories, also becoming the leitmotif of the Missoni Tableware Nastri collection (produced and distributed under licence by Arnolfo di Cambio). With Living Inside-out, this is the name coined for the scenographic set-up starring at the Fuorisalone, the brand wanted to emphasise a new way of living without any distinction between indoors and outdoors.
Complements also for outdoors
Hence a series of complements conceived for outdoor use as well, such as the Pouf, an element characterised by a decorative lightness and an accurate study of shapes. The geometric cubes, cylinders and hexagons are now joined by the new ironic and sculptural panettone and doughnut shapes. The latter shape inevitably recalls the world of the sea, which has become a precious source of inspiration for the Missoni Resort Club project, which envisages the customisation in perfect Missoni style of prestigious Italian and international destinations, in full respect of the spirit of the chosen places and with the utmost attention to the environment.
The project, guided by Alberto Caliri’s vision, was created with the aim of promoting the brand’s style and iconicity throughout the world by customising exclusive locations in which to immerse oneself and fully experience the Missoni lifestyle philosophy.
Missoni in Portofino and the Maldives
The first stop on this journey was in the summer of 2022 at Le Carillon di Paraggi, the resort overlooking the enchanting bay of the Portofino promontory. A journey from the waters of the Mediterranean to those of the Indian Ocean. From December last year and throughout 2023 the Missoni style will light up with its colours the One&Only Reethi Rah, considered one of the most refined resorts in the Maldives. The unmistakable geometries of the brand will characterise various furnishing objects, tapestries and fabrics used to customise the outdoor areas on the beach, the famous Treehouse and the four coveted residences Grand Residence, Grand Sunset Residence and Grand Water Villas. To make the experience even more immersive, the multiple Missoni atmospheres are recognisable through elements inspired by the brand, including the ever-present popsicle stand, golf karts, paddle boards and bicycles. Not to mention, of course, the beach umbrellas, sun loungers, gazebos and beach towels of the Beach Club.
Even the Pardo 50 is signed Missoni
The nautical world could not be missing from the roll-call. One item in which the absolute star is a special version of the Pardo 50 customised by the owner himself in Missoni colours. It all stemmed from an intuition of Heigo Paartalu, brand ambassador Pardo Yachts, and the work of interior designer Cristina Pizzuto, who made the union between the shipyard and the brand possible.
“The choice of the Missoni brand for this project came from a visionary client who wanted something unique and exclusive. The clean lines of the Pardo lines broken up by the movement of the iconic and colourful Missoni zig zag is a winning and breaking combination: two Italian excellences with different styles but perfectly compatible and synergic,” says Cristina Pizzuto. A union that once again relaunches the concept of a winning Made in Italy even at sea.