Sanlorenzo was awarded the most historic and authoritative design honor in the world: the Compasso d’Oro ADI.
The international jury selected Sanlorenzo in the “Exhibition Design” category for the installation “Il mare a Milano”, presented by the company in 2017 at Triennale di Milano, chosen from over 350 finalists.
Thanks to a unique ability to expand its boundaries and capturing inspirations from other worlds such as design and art, over the years Sanlorenzo has been able to bring a new perspective to the field of yacht design. A coherent path that has always set the company apart in its field, and has now led to this prestigious award.
The installation presented during FuoriSalone 2017, designed by NEO [Narrative Environments Operas], was conceived to immerse visitors in the world of yacht design: the space in front of the Triennale building was transformed through a large projection on the ground, into different seas that alternated to suggest a hypothetical crossing in the most remote locations of the planet.
Inside the Triennale an entire space was set aside for the video presentation of the yacht lines produced by Sanlorenzo and the story of the company’s collaborations with some of the most prestigious names in the world of design, such as Dordoni Architects, Antonio Citterio Patricia Viel and Piero Lissoni. The public entered these spaces by way of an internal sea inhabited by unexpected marine creatures. A true immersive experience in the reality of Sanlorenzo.
The Compasso d’Oro award, bearing witness to over sixty years of evolution of Italian design in the world, is assigned on the basis of a preliminary selection carried out by the Osservatorio Permanente del Design of ADI, a commission of experts, designers, critics, historians and specialized journalists, members of ADI or external contributors, engaged in the evaluation and selection of the best products and projects, recognizing absolute excellence. The selections are then published in the annual ADI Design Index.
The projects involved in the XXVI edition of the prize will also be on view until 16 September in the exhibition set up at the ADI Design Museum. Along with the video narrative of the installation “Il mare a Milano,” the show features three other Sanlorenzo projects included in the ADI Design Index for 2018 and 2019: the SX88 yacht with interiors by Piero Lissoni, the 460Exp superyacht with interiors by Citterio Viel, and the innovative SL102Asymmetric yacht.
A prestigious milestone along the path of excellence of Sanlorenzo, and in its close collaboration with the world of design which has made it possible to bring new visions on board, revolutionizing the world of yachting.