At Fuorisalone, Signature Kitchen Suite pays homage to Nature and genuine flavors with an event named True to Nature open to the public at its showroom in the Brera Design District.
Signature Kitchen Suite, the high-end home appliance brand of the LG Electronics Group, is coming to Fuorisalone with True to Nature, an event open to the public that will come to life in its showroom at Via Manzoni 47 (corner of Piazza Cavour), part of the Brera Design District. (here another post on SKS)
True to Nature. The Show is back.
The event aims to raise awareness of the need to regain a strong connection with nature as a pivotal element of our lives, even in the city. Indeed, returning to nature means fully appreciating the world around us, re-educating ourselves to treat it with respect and love, becoming active players in the creation of a better present and future.
An immersive experience
The public will be invited to take part in an immersive experience that will start in the outdoor gallery adjacent to the arches of Porta Nuova and continue along the three floors of the showroom, which just during the design week will be revealed in renewed and even greener garb, thanks to the restyling intervention by studio Calvi Brambilla.
View of Milan
In the outdoor area, large-scale illustration signed by Carlo Stanga will introduce guests to the experience. For Signature Kitchen Suite, the artist will create a macro view of the city of Milan, reinterpreted from a True to Food perspective, an explicit invitation to rediscover the importance of contact with nature even in the urban setting. From the “terrace” over Milan of Signature Kitchen Suite, we observe a new city, between the real and the imaginary, where nature (and food) become part of the landscape.
A path through food with True to Nature
Inside the showroom, Signature Kitchen Suite will bring some of the food and drink production activities synonymous with excellence and quality, from the production of balsamic vinegar from Modena to the disgorging of ancestral wines. Guests will thus be able to discover these activities up close and taste their fruits. The path is an invitation to rediscover the value of food, its timing, seasonality and those craftsmanships that allow raw materials to be treated with respect, according to nature. A respect that for Signature Kitchen Suite must also continue within our homes, where the technology and design of home appliances become key elements for the best preservation and cooking of food.
True to Nature is a cutting-edge appliances
Inside the showroom, it will thus be possible to discover up close the entire range of Signature Kitchen Suite built-in appliances and learn about their features and functionality. Will also be presented in preview, two new products that expand the proposal dedicated to refrigeration he focus on flexibility in terms of space and versatility in use: the undercounter convertible refrigerator, consisting of two convertible drawers settable with six different temperature modes, and the undercounter wine cellar, with a capacity of 41 bottles and two zones adjustable for temperature and humidity.
Storytelling is a key word in True to Nature. “Storytelling” means passing on knowledge and traditions. Thus, Signature Kitchen Suite through visual suggestions, words and food experience, accompanies its guests in a tale of excellence to be respected, sustained and handed down, to write the story of a sustainable and valuable food future.
Location: Signature Kitchen Suite showroom, Via Manzoni 47 Milan
Open to the public: June 7-12, 2022 from 10 a.m. to 9 p.m.