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SLAM in the America’s Cup with Emirates Team New Zealand

SLAM supports the Defender at the 37th America’s Cup. The technical sailing clothing brand that is a symbol of Made in Italy led by Enrico Chieffi is the “Official Apparel Supplier” of Emirates Team New Zealand and holder of the oldest sports trophy in the world. The regattas that will assign what, born in 1851 as the 100 Guineas Cup and become the Holy Grail of sailing, will be held in Barcelona in autumn 2024. (Here all our posts about SLAM)

The logo of SLAM, the Italian technical clothing company for sailing founded in 1979.

A partnership with the common goal of the highest goals

SLAM was founded in Genoa in 1979 and since July 2021 it has been owned by VAM Investment Group, a private equity investment holding company controlled by Francesco Trapani and led by Marco Piana who have chose Enrico Chieffi as CEO. “It is a real honor to be able to sign this agreement and thus become part of the Emirates Team New Zealand campaign for the America’s Cup” says Enrico Chieffi welcoming the agreement while Grant Dalton, CEO of Emirates Team New Zealand, underlined that: “SLAM has demonstrated have a clear and proactive strategy to become one of the best brands in the world of technical sailing clothing. We look forward to working with SLAM. We are a team of over 100 people who must work together to win the America’s Cup. Our philosophy involves all our partners and therefore also SLAM with its commitment to making quality clothing”.

Enrico Chieffi, CEO of SLAM (left) and Grant Dalton, CEO of Emirates Team New Zealand lifting the America’s Cup after victory at the 2021 Auckland edition.

Enrico Chieffi from the regattas to the brand that dresses the regattas

Two participations in the Olympics (Los Angeles 1984 and Atlanta 1996), Enrico Chieffi was tactician of the Moro di Venezia at the America’s Cup in San Diego 1992. In his sailing palmares the titles of world, European and Italian Star champion. He was also on the board of Nautor’s Swan for 14 years, holding the position of vice president and then senior advisor.

Enrico Chieffi with his SLAM Star.

SLAM, an historic brand that aims for the future with young people

“SLAM has been playing a central role in the world of sailing for more than 40 years” concludes Enrico Chieffi. “Now our goal is to consolidate our position among the best technical clothing brands dedicated to sailors. This partnership represents a significant step in this journey. Emirates Team New Zealand’s technical clothing will be the result of close collaboration in material development and product design”.

Ruggero Tita with Caterina Banti gold medal at the Tokyo 2020 Olympics, are part of the Dream Team SLAM.

SLAM: research and design at the base of the garments not only for Kiwis

SLAM will therefore be the official supplier of the technical clothing of Emirates Team New Zealand which will be the result of a close collaboration in the research and development of materials and the design of the final product. The replicas made with the same technical characteristics as the garments for Grant Dalton’s team will be available to SLAM and Emirates New Zealand fans and marketed all over the world.

The SLAM Foil Collection 2023 book.

And for the new challenges SLAM strengthens the management

The announcement of the partnership with Emirates Team New Zealand came days after another step forward in the renewal and relaunch of SLAM which saw the entry into the management of Marco Perazzo, with the role of worldwide B2B & Trade director.

Enrico Chieffi (right) with Marco Perazzo, new SLAM commercial director.

Marco Perazzo, a past as a sailor and a long international experience in sailing and boating, has 30 years in the technical sports clothing sector. “18 months have passed since I joined the company” declared Enrico Chieffi “during which I got to know the company in depth, following the commercial structure personally on an interim basis. The time had come for SLAM to rely on a highly experienced professional”.

Emilio Martinelli

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