It all started 34 years ago
Not an easy task. In 1990 Roland Schwertner decided to create Nomos Glashütte – the founder of what today is regarded as one of the most innovative watch brands decided to take a daring leap by combining innovation with heritage to create a successful company that has become a high horology benchmark.
Nomos Glashütte: two identities in one
The name Nomos embodies a clear stylistic vision linked to a well-defined design and aesthetic, while the name Glashütte evokes links to a town in the eastern Metalliferi mountains, where the watchmaking culture has very deep roots. In short, it represents the essence of German-made production.
A new way of reading time
Nomos Glashütte has made a significant contribution to its reputation by creating a new way of reading time through an aesthetic language combining the stylistic traits of the Bauhaus school and the Deutscher Werkbund, which was responsible for laying the foundations of what we now know as industrial design.
Both movements are still valuable sources of inspiration for the German brand’s collections. A perfect balance of form and function, using minimalist graphics to display the information on the dial – this is the mix of ingredients that in little more than thirty years of activity have enabled Nomos Glashütte to capture the attention of an increasingly large audience of watchmaking enthusiasts.
Nomos Glashütte: over 160 design awards
A success attested to by the fact that the brand has obtained over 160 design awards. Speaking of design, among the thirteen collections comprising the Nomos Glashütte offer is the Club Sport neomatik line, whose sports character combined with a timeless sense of elegance is now given new expression in two new models. Their distinctive feature is the case diameter, only 37 mm, going against the currently trend for sports watches with extra-large dials.
The marine nture of the Club Sport Neomatik Petrol and Polar is made clear by the watches, with water resistance guaranteed to a depth of 200 metres, and the dials in sunray finish complemented by the blue and green of the sea. Finally, the in-house calibre DUW 3001 neomatik powering both models has enabled the case height to be reduced for greater wear comfort, even under water.
Saxony’s time has arrived
Glashütte watches are a new benchmark for the horological world. Just like the Made in Switzerland mark, it is an added value and guarantee of quality for watches made in the town in Saxony. This DOC status now has legal backing with a regulation that establishes clear, unequivocal criteria, a well-earned recognition for Nomos Glashütte, which produces 95% of the components for its calibres in the German town. The brand currently employs around 200 people, 180 in the main premises and the rest in branches around the world.
The genius of Werner Aisslinger
Werner Aisslinger’s highly successful Juli Chair is on display in New York’s MoMA. He also designed the Autobahn watch, now a mainstay of the Nomos Glashütte offer. Watches and chairs have a well-defined shape and precise functionality.
How much space is there for ideas? “The most fascinating part of our work”, says Aisslinger “is giving our creativity free rein within a tightly-defined perimeter. This defines the space where you can give life to something new and different. That’s the challenge or the objective, depending on how you see it.”