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Product and brand innovation by Azimut

Azimut 66-TYDProduct and brand innovation. These are the drivers behind the plans drawn up for the coming three years by Azimut Yachts, the Azimut|Benetti Group brand dedicated to the construction of luxury motor yachts.

The planning process has been made easier by strong growth reported by the Group, with an 11% increase in value of production from 611 million euros in 2013-14 to 680 million in 2014-15. These results are confirmed by continuous leadership over the last 16 years of the world ranking for new yachts under construction of 24 meters and longer (2016 Global Order Book published by ShowBoats).

In order to maintain its leadership role, the company’s development program includes plans to launch a full 14 new models over the coming three years across the five collections in the range. This was the scenario for the presentation of the new Azimut 66, a product of the ongoing research that drives the introduction of innovative solutions and state-of-the-art construction techniques more quickly than the market average.

The extensive use of carbon fiber is a construction choice that allows volumes and surfaces to be increased in size while keeping the same weight, therefore maintaining excellent levels of dynamic stability. On the brand identity front, in September 2015, Azimut Yachts launched an initiative to strengthen its brand image, working with architect Michele De Lucchi to redesign all trade fair stands and dealer showrooms, giving them a strong focus on the excellence of the brand’s ‘Made in Italy’ heritage.

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