Range Rover Bespoke
This could be summed up as the philosophy behind the new SV Bespoke entry onto the scene. The name already hints at what we are talking about. But a closer look reveals that, through this very initiative, Range Rover has redefined the concept of customisation. In what way? By introducing solutions designed for those looking for something truly unique.
But it doesn’t end there. Yes, because the level of involvement is such that the customer becomes an integral part of the project itself. Just as happens in the world of large yachts where the concept of customisation reaches its highest point.
Here, the work of architect, designer and yard goes in the direction of listening, interpreting and, in the end, translating into reality the requests that arrive from the owner. It is a fascinating journey along which new architectural solutions are experimented with, new living models are defined with the aim of enriching the on-board experience with new sensations. In short, nothing is taken for granted and, above all, nothing is standardised. Not least because the true essence of luxury comes from the idea of uniqueness.
True luxury is uniqueness
What does this mean? In terms of definition, there is no room for doubt: the condition and characteristic of being unique. Or rather, as the Encyclopaedia Treccani puts it: the fact that for one element there are no others equal or similar. We can start from here to tell the reason why the car manufacturer developed the SV Bespoke service.
Creating your dream with Range Rover
“Range Rover is synonymous with exclusivity and luxury. Now, with the new SV Bespoke service, we invite our discerning customers to become the creators of their own truly unique vehicle, choosing the finish they want and being guided by our team of design experts.
By offering greater personalisation, Range Rover continues to offer the ultimate in Modern Luxury,” said Geraldine Ingham, Managing Director, Range Rover. Of course, the service is not available across the entire range, but only on Range Rover Autobiography and Range Rover SV models.
SV Bespoke Commissioning Suite
The beating heart of this customisation process is the SV Bespoke Commissioning Suite in the UK. This is a true atelier designed to welcome customers and accompany them along this exclusive journey. Alternatively, there is a remote solution with a dedicated virtual service using digital technology.
To understand the level of attention the carmaker has dedicated to this initiative, one only has to think that the creation process takes into account seven phases in which colours, themes, SV exclusive options, materials, veneers and finishes, requested variations and customisations are analysed. Going into detail for the cabin, up to 391 colour and material combinations are available, while the range of SV Bespoke body colours includes more than 230 shades in satin and gloss finishes.
Range Rover SV Bespoke Match to Sample
But it doesn’t end there. Alternatively, the SV Bespoke Match to Sample paint service can replicate any exterior colour requested by the customer, extending the scope of solutions ad infinitum. The level of craftsmanship offered by SV Bespoke’s experts is exemplified by the attention to detail lavished on the Range Rover’s bonnet and tailgate, available in a range of precious metal finishes including 24 carat gold.
The same attention is paid to the technological content that has increasingly become a key component in enriching the experience of living aboard a car as well as a yacht. In the case of the Range Rover, the latest generation Pivi Pro infotainment system stands out. New sidebars with sliding volume and climate control controls allow immediate and precise operation of key functions, regardless of which menu screen is displayed. No more overhead buttons to search for the desired function: 80 per cent of tasks can be performed within two touches of the home screen.
Integrated Amazon Alexa Voice AI, and Land Rover voice control systems, help the driver keep his or her eyes on the road as desired changes are made to the cabin environment. The Advanced Software Over The Air feature allows the driver to stay up-to-date with the latest software, allowing the vehicle and its features to improve over time.